Constantly Tweak the Site
Nothing is more dangerous than complacency. For a site, that is true on a lot of levels. For example, frequent visitors are more likely to ignore advertisements over time as they get used to seeing them. They end up tuning out the advertisements, ironically to focus on the quality content present on the site. Moving the advertisements a little can surprise visitors and get them to pay attention to something they may have ignored otherwise.
Tweaking the site can also allow you see if you’re optimized for advertisements or not. Even if you’ve followed every bit of layout advice you could get your hands on, there’s always more to gain. Move a few words around, change the color scheme, or change the heading and check out if your affiliate commissions change. If it doesn’t work, change it back. Try waiting until a thousand or so visitors have seen it before judging if the change was positive.
Distribute Articles to Other Websites
Quality content doesn’t just end at the website. Quality content submitted to various article directories can help develop back-links, which increase visibility for your site and can improve your search engine rankings. Find other sites or blogs that cater to the same audience and offer to write guest articles. It increases both your credibility and the credibility of the site who’ll publish your article. While sites can be successful without article writing or back-links from other blogs, this tip will make it a lot easier to get to a good level.
Keep the Site Growing
Complacency or sitting on your laurels is a great way for your site to go stagnant. Just because you got a lot of hits last month doesn’t meant that they’ll keep coming back, especially if you don’t have new content. Keep generating content and keep adding new and keyword intense pages.
Continue to develop and strengthen relationships with other websites. Link to them and remind them to link back to you. Keep looking for sites who want to attract the same audience. Focus on finding other quality or authoritative sites to increase your own credibility. Don’t stop growing your site. It may seem time intensive, but it will pay off.
Don’t Just Rely on Advertisements – Add Affiliate Links
Keeping in mind that you’re not supposed to make the sale – that’s the affiliate’s job – make sure to add links to your affiliates in the content itself. The most successful techniques involve relating to the visitor and letting them come to the conclusion himself. Outline a problem solved by your affiliate, describe what needs to be done to solve the problem, and leave them with a link to said affiliate.
Utilize Google Adsense
Affiliates aren’t the only thing you should put on your site. Use Google AdSense. First of all, like any legitimate affiliate network, it’s free. If you’re not sure how to maximize Google AdSense, the good news is that Google is pretty friendly about it. The search engine giant has released dozens of guides dedicated to helping websites use AdSense as successfully as possible.
Making money online is nice, but making the most money you can is better. There’s no reason to limit your revenues. All it will need to get the most money out of your site is a work, effort, and time.